Pengembangan Logo dan Citra UMKM Melalui Rebranding

Authors

  • Nur Farida Jurusan Akuntansi, STIE Pasim Sukabumi, Jawa Barat
  • Puspitasari Dewi Jurusan Akuntansi, STIE Pasim Sukabumi, Jawa Barat
  • Hamidah Jurusan Akuntansi, STIE Pasim Sukabumi, Jawa Barat
  • Elsa Destriani Jurusan Akuntansi, STIE Pasim Sukabumi, Jawa Barat

Keywords:

logo development, corporate image, MSMEs

Abstract

The aim of implementing this PKM is to participate in contributing to local MSMEs by designing and developing MSME logos, according to market segmentation in order to strengthen the image of a quality business identity and be better known to the public with a wider reach. The method of implementing KKM activities is carried out by observation, approach and socialization, analysis, up to the implementation stage and the output evaluation stage of the activity implementation. The results of the implementation of the activity, after observing and analyzing, finding and offering various ideas, followed by discussion of the selected alternative logo ideas, were finally selected and a new logo was created for MSMEs. The creation of this new logo is expected to create a new image or impression that is more attractive to consumers. The end result is that they now have a new logo which is expected to make the existence of MSMEs more prominent than their competitors.

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Published

2023-06-12

How to Cite

Farida, N., Dewi, P., Hamidah, & Destriani, E. (2023). Pengembangan Logo dan Citra UMKM Melalui Rebranding. JURNAL HASPI, 2(2), 103–108. Retrieved from https://ip2i.org/jip/index.php/haspi/article/view/45