Kuliah Kerja Mahasiswa: Pengabdian Kepada Masyarakat Melalui Kegiatan Seminar “Strategi Digitalisasi Marketing”

Asnita Salsabila Rahma; Irman Firmansyah; Imas Sulastri; N. Alvina Medina Zahra; Sarah Mariah Julfah; Siti Ahwaliyah

Authors

Asnita Salsabila Rahma STIE PASIM Sukabumi, Jawa Barat
Irman Firmansyah STIE Pasim Sukabumi, Jawa Barat
Imas Sulastri STIE PASIM Sukabumi, Jawa Barat
N. Alvina Medina Zahra STIE PASIM Sukabumi, Jawa Barat
Sarah Mariah Julfah STIE PASIM Sukabumi, Jawa Barat
Siti Ahwaliyah STIE PASIM Sukabumi, Jawa Barat

Keywords:

digitalization, marketing strategy, digital platform

Abstract

Kuliah Kerja Mahasiswa (KKM) are a tangible manifestation of the duties of lecturers and students in implementing the Tridharma of Higher Education, namely the aspect of service. Through community service activities in Bojong Sawah Village, there is a synergy between universities and the community as a form of knowledge democracy. The purpose of this service is to provide understanding to the community and students at local vocational schools about the importance of knowing marketing strategies using digital. This service is carried out through seminar activities at school. The results and outputs of this service activity provide an overview to the community and the younger generation to try to develop marketing strategies in businesses that will and can be run using digital in e-commerce, such as the Lazada application, Shoppee, Tokopedia, Bukalapak, or other social media accounts.

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