Digital Media Literacy Training as a Digital Marketing Effort at TK Islam Al-Fitriyah

Muhammad Alwi Yunus; Dwinanto Priyo Susetyo; Arfi Yuzar; Yogi Firmansyah; Hasan Mustofa; M. Abu Hanifah

Authors

Muhammad Alwi Yunus STIE PASIM Sukabumi, West Java
Dwinanto Priyo Susetyo STIE PASIM Sukabumi, West Java https://orcid.org/0000-0001-8874-268X
Arfi Yuzar STIE PASIM Sukabumi, West Java
Yogi Firmansyah STIE PASIM Sukabumi, West Java
Hasan Mustofa STIE PASIM Sukabumi, West Java
M. Abu Hanifah STIE PASIM Sukabumi, West Java

Keywords:

digital literacy, SWOT analysis, digital marketing strategy

Abstract

The purpose of implementing this PKM activity focuses on training activities regarding the use of digital media to support school digital marketing with the aim that teachers and parents of students can have the ability to be literate in digital media and use it for school marketing. The improvement of the ability and skills of the target community in digital media literacy is the hope of the outcome of this activity. PKM's partner is TK Al-Fitriyah Islamic Sukabumi. The implementation method is carried out by observation, socialization and sharing sessions, the implementation of training and evaluation of the results of activities and the design of strategies with a SWOT analysis approach. The output of the results of the implementation of the activity can expand the understanding of the importance of digital media for digital marketing, the management of digital content dissemination, and the understanding of digital marketing knowledge and skills. The strategies that can be designed with a SWOT analysis approach in an effort to increase the number of students through digital marketing are still relevant to be adapted and developed in this era.

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